What’s the Perfect Instagram Reels Size? 

instagram reels size

You need the perfect Instagram Reels size to make the best Reels video for your brand.

Using mobile video to its full potential means knowing what size your videos should be. This is true for platforms like TikTok, YouTube, Facebook, and Instagram. Optimizing your mobile video size means you’ll show up looking your best wherever viewers find your content. [continue reading…]

How to Start a YouTube Channel with Strong Visuals (2023 Update)

how to start a youtube channel

Considering starting a YouTube channel?

You should!

Whether you want to create a brand around a YouTube channel or create a YouTube channel centered around an existing brand, we think it’s a great idea.

YouTube is an outstanding and invaluable marketing platform, and it’s the second-most-used search engine on the market today, second only to Google. It also allows you to create long-form content in a place where users are actively looking for it, which is a huge advantage.

Whether you want to showcase product demos, educate potential clients, or even just share client testimonials, a YouTube channel is the perfect place.

So, in this post, we’re going to make the process easy by sharing how to start a YouTube channel. We’re going to go over the planning stage, the setup process, and some tips for content ideation and creation.

Let’s get started!

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How to Avoid Professional Burnout

how to avoid professional burnout

Burnout is practically an epidemic right now. You see social media full of posts with people talking about how they work 14-hour days and 6-day weeks as if it’s admirable (or even the norm). And as someone who has been a chronic over-worker, I get it. As a freelancer, the more I work, the more I make.

That sounded like a dream until I was booked solid and working every day of the week and for most of the day. Burnout hit me hard, even though I’d never been impacted before. I knew I had to make changes to my mental and physical health, and so I did. I started setting boundaries, and I ended some of my contracts the next month.

Burnout is more than just being a little tired or a little over it. It can cause irritability, restlessness, muddled thinking, poor concentration, and agitation. It can cause physical side effects like muscle aches, headaches, weight change, and nausea. It also may make you depressed or anxious.

So how can you avoid professional burnout? Let’s go over the nine best ways to stop burnout in its tracks.  [continue reading…]

How To Generate More Ideas For Social Media Posts 

ideas for social media posts

It’s no secret that social media marketing can feel like a heavy lift.

To engage users across so many platforms, brands need to post multiple times per day, every week. According to Sprout Social, you should be posting an average of 11 posts per day across all your social media platforms. That includes Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter.

It’s important to keep content flowing so you don’t fall behind on your marketing strategy. At the same time, you need to keep your followers engaged. So how do you generate more ideas for social media posts?

There’s plenty of inspiration out there. Still, idea generation can feel overwhelming when you’re spinning so many digital plates. That’s why we’re sharing some helpful tips you can use to generate more ideas for your social content.

Ready to learn more? Let’s jump right into it.  [continue reading…]

How to Make Free Instagram Highlight Covers (2023 Update)

instagram highlight covers

Instagram Story highlights are a fantastic way to showcase your top Stories on your Instagram profile page. Your Instagram Story highlights allow you to divide your archived Stories into labeled categories. At the same time, you can select which specific Stories you want your audience to see when they visit your profile.

What draws viewers to your Instagram Stories in the first place is their temporary nature. They disappear after 24 hours, creating a sense of scarcity and FOMO for followers who don’t want to miss what’s happening in the moment. However, you likely have important Stories you want to keep sharing after they’ve expired. [continue reading…]

6 Best Screen Recorders for Capturing Desktop Video

best screen recorders

Screen recording software is a must-have for many content creators, educators, and professionals online today. Whether you’re creating an online course, recording a software demo, or live streaming a video game, the ability to record your screen is a handy way to share your content with the world.

There is a wide range of screen recorders out there for various needs. Some are lightweight programs that offer basic functionality, while others are heftier, with more bells and whistles.

The best screen recorders really come down to a user’s individual needs, both in real-time and after the content is created. Luckily, there are many options to choose from, so let’s jump right into it. [continue reading…]

7 Business Newsletters You Need to Subscribe to in 2023

business newsletters

Whether you’re running your own business, or purely interested in the world around you, business newsletters are a great way to catch up on the business world.

Let’s face it, nobody has time to read the news 24/7, nor do you want to read a million different blogs during your workday. That’s why we love business newsletters! They offer a perfect way to stay informed about all things business, tech, and marketing.

So we curated some of our favorite newsletters that will keep you informed in the business world. Without further ado, here are our favorite 7 business newsletters for you to check out!

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The Best Photo Organizing Software in 2023

photo organizing software

We live in a highly digital world right now, and that world is exceptionally visual. Videos and photos reign supreme, especially in business.

Websites, apps, and social media are full of pictures of businesses’ offices, employees, customers, products, and even image quotes. You can use Snappa to create gorgeous branded images and graphics… but then what do you do with the images once you download them?

That’s where photo-sharing tools come into play. Cloud-based photo sharing and organization tools are crucial for both businesses and individuals. In this post, we’ll look at the best photo organizing software on the market in 2023, depending on your specific needs. [continue reading…]

The Marketer’s Guide to Instagram Hashtags (2023 Update)

instagram hashtags

Instagram hashtags can help you get your brand in front of more users on the platform.

While Instagram is best known for its visuals—and now its video content, such as Reels—hashtags help you make your posts more specific. With Instagram hashtags, you can tell the platform more about who should be seeing your content.

Wondering how hashtags on Instagram work and why you should be using them? Let’s jump right into it.

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10 Tips to Step-Up Your Real Estate Social Media Marketing in 2023

real estate social media marketing tips

The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.

If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.

It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing in 2023.

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